As the T20I games begin at 8:00 PM IST and conclude at approximately 12.30 AM IST, the contests are perfectly scheduled for the Indian audience. In such a scenario, JioCinema has perfectly taken advantage of the situation and developed sponsorship ties with multiple renowned brands.
As T20I matches are likely to garner more viewership than other formats and favourable schedules of the fixtures will provide much-needed exposure to the brands.
Below is the list of sponsors that JioCinema has bagged for the series:
MRF: MRF, an Indian multinational tyre production firm, is the biggest tyre manufacturer in the entire nation. The company’s headquarters are in Chennai, Tamil Nadu, India. The firm manufactures rubber products such as tyres, treads, tubes, and conveyor belts, as well as paints and toys.
CRED: The Indian fintech company, CRED, is a Bangalore-based business, which is a reward-based credit card payment software established in 2018 by Kunal Shah. In simpler terms, it enables customers to make credit card payments as well as gain access to unique offers and discounts.
Atomberg Technologies: The manufacturer of smart and energy-efficient household appliances, Atomberg Technologies’ mission is to revolutionize household appliances in India. The brand is continuously looking for ways to improve the lives of its customers. Every household appliance built by the company blends mindful design, energy efficiency, and cutting-edge smart technology.
The first match was played on August 3 while the 2nd T20I will be played tonight i.e. August 6. The series opener saw the home side defeat India by mere four runs courtesy of an exceptional expedition of death bowling by the Windies.