The sports, entertainment and media consulting vertical of ITW Consulting, ITW Catalyst, as an exclusive rights holder, has managed to facilitate three sponsorship deals for the forthcoming India tour of Ireland 2023.
For the upcoming three-match T20I series, Prozeal Green Energy, Sterling Reserve and Kore Mobile have been onboarded as the front-of-jersey sponsor, non-lead arm sponsor and lead arm sponsor, respectively.
Commenting on the development, Paul O’Sullivan, Commercial Manager for Cricket Ireland, said, “We are delighted to partner with 2 new brands Prozeal Green and Kore Mobile, as well as continue our association with Sterling Reserve for the T20 series against India. Prozeal Green echoes our commitment to creating a lasting impact on the sport and the world by adopting green and renewable energy practices, and Kore Mobile plays a key role In our wireless yet interconnected world, working towards making mobile devices as accessible to as many as possible. We also thank Sterling Reserve for their continued support and affirm our commitment to playing world-class cricket as we welcome the Indian cricket team to Ireland for this much-anticipated series. Finally, we would also like to thank ITW for facilitating these partnerships and their long-term support in the growth of cricket in Ireland.”
Paroksh Chawla CEO, ITW Catalyst, said, “ITW Catalyst prides itself on providing 360-degree solutions for brands, ranging from ideation to execution we work as an extension of the brand itself be it in-stadia advertising, linear and digital marketing or putting together sponsorship opportunities with the most effective ROI for our clients, and with the India -Ireland series already creating quite a buzz we were confident of helping our brands achieve maximum exposure, we are excited to welcome onboard 3 new brands – Prozeal Green Energy, Sterling Reserve, and Kore Mobile as sponsors for the series”.
Shobit Rai and Manan Thakkar Joint, MD & CEO of Prozeal Green speaking on the association said, “We are delighted to announce our partnership with Cricket Ireland for the upcoming 20-20 cricket series in Ireland. This partnership signifies a shared commitment between our organisations to promote sustainable initiatives in the world of sports. Prozeal Green Energy, a leader in Green Energy, believes in the power of partnership to drive positive change. Aligning with Cricket Ireland, a prominent cricket organization known for its commitment to excellence, integrity, and community development, is a natural fit for us.
“Through this partnership, we aim to raise awareness about environmental sustainability within the cricket community and beyond. Together, we will work towards creating a greener and more eco-conscious cricket series in Ireland. This includes implementing sustainable practices such as use of Renewable Energy such as Solar and Wind, reducing waste, promoting recycling, and minimizing our carbon footprint. The series provides an incredible opportunity for us to showcase the positive impact that partnerships like this can have on both sport and the environment. We look forward to a successful and mutually beneficial collaboration with Cricket Ireland, as we pave the way for a more sustainable future in the world of cricket.”
On the partnership between Sterling Reserve and Cricket Ireland, Bikram Basu, Chief Operating Officer, Marketing, Sales, Strategy at ABD India said, “Sterling Reserve continues as a sponsor partner of Cricket Ireland, which was initiated last year with the tour by India. We are sure the Irish will play to potential and have a combative T-20 series. In India, we are deeply connected with the game and this association gives us great visibility to take Sterling Reserve deeper to domestic and global audiences.”
On their association with Cricket Ireland, Mr Kamlesh Thakkar, Chairman & Managing Director, Kore Mobile said, “We are very excited to extend our support to Cricket Ireland through this sponsorship. Ireland has grown from strength to strength on the field and we feel that their journey resonates with Kore’s growth over the last few years, we look forward to a long and fruitful association with the team. This partnership will help us reach out to our wide customer base of smartphone users who are cricket lovers across the country.”
India’s tour to Ireland, over the years, has managed to fill the stands due to which the upcoming series seems like a fruitful opportunity for brands to enhance their global outreach.
India’s trip to Ireland will kick off on Friday, August 18, which will mark the return of Jasprit Bumrah to competitive cricket following a year-long injury. The Yorker specialist will lead the Indian side filled with youngsters. The bilateral series will be played between August 18-23, 2023 at the Malahide Cricket Club Ground.
The home team will be helmed by Paul Stirling and will look to continue its decent run after qualifying for the ICC Men’s T20 World Cup 2024.