Inera, India’s leading agri-inputs brand, has revealed a new advertisement campaign ‘Meri Mitti, Mera Yakeen’, featuring former Indian captain, Mahendra Singh Dhoni.
The advertising effort delivers the Inera brand’s value proposition to life in a new way, striking a connection with farmers throughout the country. Eggfirst, an advertising firm that specialises in semi-urban and rural areas, methodically planned the campaign.
Ravi Banka, Founder and CEO, said, “Having created numerous impactful rural brand campaigns, this one stands out as it directly enhances the lives of farmers. Dhoni’s alignment with the brand, given his persona and popularity, brings unparalleled value.”
Dhoni’s partnership with Inera not only broadens its reach, but also demonstrates his genuine desire to empower rural people via sustainable agriculture techniques. The former captain’s support boosts Inera’s reputation and resonates powerfully with farmers across the country.
Inera, a bioscience firm, is restoring the golden balance between cutting-edge technology and natural powerful systems with its revolutionary ag biologicals, which include biofertilizers, biostimulants, and biocontrols. Inera aims to make progressive, sustainable agriculture accessible to everybody.
Eggfirst is a specialised rural advertising firm with exceptional digital capabilities. Its traditional advertising methods establish a solid basis for businesses, and its digital expertise fosters meaningful relationships with customers while being cost-effective. Eggfirst has a comprehensive understanding of India’s customers and marketplaces, having worked with various rural brands in FMCG, BFSI, agri-inputs, building construction supplies, and other categories.