USA Cricket, the governing body for cricket in the United States, has been working diligently to grow the sport’s popularity domestically. The team effort is now coming to fruition on the world stage, with a talented team making waves in the ICC Men’s T20 World Cup 2024.
Team USA recently stunned cricket fans with back-to-back victories. First, the co-host outplayed a seasoned Bangladesh team in a T20I series, showcasing its batting prowess and bowling discipline. This momentum carried over into the World Cup, where the side delivered a sensational upset against the powerhouse Pakistan.
Currently sitting at the second spot with two convincing wins from two matches, USA Cricket is the tournament’s dark horse. The co-host’s next big challenge arrives on June 12, when the unit faces the former T20 world champions Team India at 8:00 PM IST.
As the host nation, USA Cricket has garnered significant support from key brands. Let’s delve into some of these partnerships.
Amul (Gujarat Cooperative Milk Marketing Federation): This collaboration between the governing body and Amul, a leading dairy brand in India, marks a significant step towards promoting the sport in the United States and for the brand to tap into a new audience. Amul serves as the Lead Arm sponsor for the Men’s National Cricket Team during the ICC Men’s T20 World Cup 2024.
CricClubs: This partnership goes beyond on-field action. CricClubs, a prominent cricket technology platform, empowers all stakeholders in the sport – administrators, players, scorers, umpires, and fans – with innovative tools. USA Cricket, in collaboration with CricClubs, has created a comprehensive Membership Onboarding Handbook to facilitate a smooth transition for members using the new platform.
STONEHILL: STONEHILL is a global sports clothing and equipment company with offices in the UK and Pakistan. The brand has established itself as a major player in the sporting world, and this is further evidenced by its partnership with USA Cricket, serving as the official uniform and equipment sponsor for the team. Its logo is prominently displayed on the non-leading arms and trousers of the cricketers. This association highlights STONEHILL’s commitment to supporting the emerging USA cricket team.