Hero’s VIDA joins forces with Procam International as electric two-wheeler partner of TCS World 10K Bengaluru 2024

In accordance with the partnership with Procam International, VIDA will carry out a variety of touchpoints and activations to build an immersive trip for participants during TCS World 10K Bengaluru 2024.

VIDA, fueled by Hero, the newly formed mobility brand of Hero MotoCorp, the world’s biggest producer of motorcycles and scooters, has teamed up with Indian distance running pioneers Procam International as the electric two-wheeler partner for the Tata Consultancy Services (TCS) World 10K Bengaluru.

The race is planned to take place on April 28, 2024. By working together, the two firms are taking a step closer to encouraging people to adopt clean transport options and fostering sustainable mobility. Through a variety of touchpoints and activations, VIDA will develop an immersive journey for the participants as part of the collaboration. Throughout the event, participants will have the opportunity to connect with VIDA from the pre-race to the post-run festivities.

The VIDA V1 is the official electric scooter of the World’s Premier 10K, and it will be used for all official purposes throughout the event.

VIDA, which debuted in 2022, symbolises Hero MotoCorp’s mission to “Be the Future of Mobility”, with an emphasis on building a meaningful environment for future generations. Hero MotoCorp is one of the biggest promoters of multiple sports and this is VIDA’s first entry into the realm of distance running.

Dr. Swadesh Srivastava, Chief Business officer – Emerging Mobility Business Unit (EMBU), Hero MotoCorp, said, “At VIDA, we believe in empowering individuals to make choices that promote sustainability and contribute towards a greener, healthier planet. Just as EVs promote a healthy planet, running is a healthy lifestyle choice too. Thus, we are delighted to be associated with TCS World 10K, Bengaluru, and put spotlight on the importance of sustainable mobility and wholesome choices. VIDA is committed to fostering a brighter future through our innovative products and services that offer convenience and efficiency.

“Our aim is to inspire participants to make environmentally conscious choices. Together, we can drive meaningful change and create a more sustainable world for generations to come.”

Vivek Singh, Jt. MD, Procam International, said, “We are pleased to welcome VIDA on board as the Electric Two-wheeler Partner. Procam is committed to building partnerships that will enhance the race experience as well as contribute to the larger societal narrative. With Bengaluru emerging as a hub for electric mobility, this strategic alliance aims to revolutionize the local market, leveraging the city’s ever-growing affinity towards eco-friendly transportation solutions and delivering a green-conscious race.”

VIDA is present in over 100 locations throughout India and will begin operations in Europe in FY 25. Its first models are the VIDA V1 Pro and VIDA V1 Plus electric scooters.

Procam International and its running events have demonstrated the power of this sport and what can be accomplished when goals are purpose-driven, passion-led, and motivated by a firm belief in the ability to effect positive change in society.

TCS World 10K Bengaluru has transformed the country’s social, health, and fitness paradigms throughout the years. In addition, the event has included several sustainability projects, including a 100% waste-managed race, the Madiwala Lake Urban Forest, and the Cubbon Park Rejuvenation Project, among others.

The TCS World 10K Bengaluru is a World Athletics Gold Label Race, and this year’s edition will include a record number of over 30,000 participants from around the world.

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