Hankook Tire and Technology will renew its deal as an official associate sponsor of UEFA membership competitions ahead of the 2021 to 2024 sponsorship cycle. For a fourth successive cycle, Hankook will stay as a UEFA Europa League sponsor, this time comprehensive of the extra rights arranged by the formation of the brand-new UEFA Europa Conference League.
Following the completion of the 2021/22 season, which is the most important of the brand-new cycle, Hankook will have the chance to sponsor the UEFA Europa League for roughly 10 years.
Until now, throughout the long-standing partnership, Hankook has presented thrilling experiences for customers and followers and has created once-in-a-lifetime memories for underprivileged younger folks in Europe.
Guy-Laurent Epstein, UEFA Marketing Director said, “On the occasion of the group stage draw today, I am absolutely delighted to see our long-standing and forward-thinking partner continue to support the UEFA Europa League and extend its sponsorship to the UEFA Europa Conference League.”
“Hankook has been a valued associate of UEFA since 2012, showcasing a number of the greatest activations and sponsored content material in assist of the UEFA Europa League. We are trying ahead to collaborating additional with Hankook with the intention to develop new concepts for the upcoming UEFA Europa League and UEFA Europa Conference League seasons.”
Sanghoon Lee, President of Hankook Tire Europe said, “Football is, without doubt, one of the hottest sports activities on this planet and performs a central function in European nations.”
“Both the sponsorship of the competitions and the partnership with UEFA are important elements of Hankook’s sports marketing strategy in the region. In addition to our other activities, I am particularly pleased that from the new season onwards we will be able to offer children from all over Europe an unforgettable experience as Referee Mascots. Moreover, introducing our second brand, Laufenn to UEFA club competitions will increase our relationship with UEFA to further enhance Hankook’s brand awareness and acceptance in the European market through our sponsorship of both competitions.”
Hankook Tire is one of four UEFA Europa League and UEFA Europa Conference League official partners who have inked a deal forward of the 2021/22 season, which kicks off on September 16.