The German entity, Engelbert Strauss has penned down an extension with the apex body of football in Europe, UEFA.
The renewal will allow the German brand to continue its association with the UEFA Europa League and UEFA Conference League for the 2024-27 cycle.
Over the next three seasons, the German organisation will receive exposure through advertising boards, stadium hospitality, special on-site experiences at all matches in both competitions, as well as branded content visibility across the tournaments’ digital and social media channels.
The company has a profound history of association with the European board and the Biebergemünd-based business venture will also be partnering with UEFA EURO 2024, which will take place in Germany.
Guy-Laurent Epstein, UEFA marketing Director, said, “UEFA is delighted to embark on this next chapter with Engelbert Strauss. The renewal symbolises a shared commitment to hard work, teamwork, ambition and excellence, so we couldn’t be more excited to have Strauss join us as we kick off a new era for the two competitions.”
Henning Strauss, Engelbert Strauss CEO, and Creative Director, said, “We have a brilliant partnership with UEFA, and we’re super excited to announce we’re extending it. This move strengthens Strauss’ position in European football. The UEFA Europa League and UEFA Europa Conference League are magnets for real soccer fans. They’re a perfect showcase for Strauss, helping us present our brand internationally through their unrivalled matchday environments.”
Founded in 1948, Engelbert Strauss is a German brand manufacturer, mail order company, and retailer that provides workwear, safety footwear, and personal protective equipment. The company is headquartered in Biebergemünd, Hesse, Germany.