The Women’s Premier League (WPL) team, Gujarat Giants (GG) and HDFC Life, a leading insurance provider, have unveiled a new digital campaign to empower women and inspire them to chase their aspirations.
The campaign showcases the journeys of successful women cricketers, Veda Krishnamurthy, Sneha Rana, and Harleen Deol, who defied hurdles to achieve their dreams in the sport.
Recognizing the growing number of women joining the workforce, the initiative also emphasizes the significance of financial planning for women.
By highlighting these inspiring stories, HDFC Life hopes to motivate women across India to pursue their goals and ambitions.
Speaking on the campaign, Vishal Subharwal, Chief Marketing Officer and Group Head Strategy, HDFC Life, said, “Our attempt has always been to educate and inspire individuals to plan for their family’s future financially. As the popularity of women’s cricket continues to grow significantly in India, it provides us with an ideal platform, high on reach and engagement. We believe that the powerful stories, narrated by inspiring women cricketers will enable us to drive a stronger connection with women across India. We are extremely pleased to partner with Gujarat Giants. Through this campaign, we hope to reach out to women across the country, encouraging them to plan for their future, financially.”
Sanjay Adesara, Chief Business Officer, Adani Sportsline, said, “We are delighted to welcome HDFC Life as our Official Partner for Gujarat Giants, this women’s cricket season. This partnership is forged to drive the importance of life insurance and financial planning among women, at large, so that women are inspired to secure their dreams and live with their head held high”.
HDFC Life, established in 2000, is a leading private life insurance company in India, offering a wide range of products including term insurance, savings plans, child plans, retirement plans, and more. HDFC Life serves as the official partner of the Ahmedabad-based franchise for the WPL 2024 season.
Gujarat Giants, owned by the Adani Group, have assembled an impressive roster of players and brands on and off the field, respectively. Big names like MyMaster11, Radio Mirchi 98.3 FM, Fever 95 Ahmedabad, JSW Paints, Joy, Fortune Foods, and Ambuja Cements have partnered with the team.
Under the leadership of Beth Mooney, GG will be in action on March 9, 7:30 PM IST, as they take on the defending champions Mumbai Indians (MI).