Globale Media, a leading player in the Indian mobile and web advertising company, has joined forces with one of India’s biggest game streaming platforms, Rooter.
This cooperation is a key step towards broadening both organisations’ reach and capabilities in the burgeoning digital marketing and advertising industry.
As part of this significant agreement, Globale Media will use Rooter’s in-built inventory over its branding business, which operates across many digital platforms. Globale Media is going to work closely with Rooter to create and maintain a business pipeline aimed at accomplishing its goals through the relationship. Globale Media intends to improve its branding side of the business through focused campaigns and unique techniques, leveraging Rooter’s vast range of premium stocks, such as influencer marketing across verticals such as FMCG, e-commerce, gaming, and more.
Bhavesh Talreja, Founder and CEO, Globale Media, said, “We are thrilled to announce our partnership with Rooter, a pioneering platform in the gaming and e-sports space. This collaboration aligns perfectly with our commitment to delivering innovative solutions and driving meaningful results for our partners. Together with Rooter, we look forward to unlocking new opportunities in the branding space and providing unparalleled value to our clients worldwide.”
Rooter, renowned for its innovative and entertaining gaming content, will use Globale Media’s large network and cutting-edge technologies to maximise its advertising revenue streams. Rooter hopes to strengthen its position as a top destination for gaming and e-sports aficionados by leveraging Globale Media’s entire suite of digital marketing solutions, while also increasing its credibility among brand partners.
Sarabjeet Singh, President-Sales, Rooter, said, “Rooter has become the go-to platform for brands who wish to engage a highly active gaming audience through a 360-degree suite of brand solutions. As we aim to strengthen this equity, we are excited to build our portfolio of partnerships by collaborating with a reputed player like Globale Media. We look forward to setting new benchmarks in building monetization opportunities for the Indian gaming community while delivering deep value to our partners.”
The collaboration between Globale Media and Rooter demonstrates their shared dedication to creativity, development, and providing excellent value to their audiences. They intend to alter the digital marketing and branding landscape.