The Indian clothing brand, Freecultr, has signed a strategic partnership with the world football governing body, FIFA.
In this association, the brand has been appointed as the official merchandise partner of the FIFA World Cup 2022 in Qatar.
Freecultr becomes the first D2C to form an association of such stature and this collaboration has paved way for India in producing fashion that matches the quality and standards set by the globally popular brands.
As per the association, Freecultr will manufacture, sell and distribute apparel merchandise in India for the highly anticipated elite football multi-team competition. The merchandise provided by the Indian brand will also include active tanks, T-shirts, bandanas, arm shields, active joggers, and sweatshirts.
Shrey Luthra, CEO and Co-founder of Freecultr, said, “It is a matter of pride for FREECULTR to be one of the first D2C brands of India to deliver the much-weighted FIFA World Cup™ merchandise. Having received the FIFA World Cup™ official license for manufacturing premium quality apparel and accessories, we promise to uphold our brand’s make and philosophy with honest pricing for millions of Indians.”
“This is a special year for India in many other ways. It is the first time that the FIFA under-17 women’s World Cup India 2022™, an extremely prestigious event, is being held in India. FREECULTR is showing its support for the event and the game by introducing a unique range of products for all women with its FIFA World Cup 2022™ collection,” Luthra concluded.