The premier motor sporting event, Formula 1 has announced a collaboration extension with the Italian tyre developer, Pirelli.
Following the extension, Pirelli continues to be the exclusive tyre supplier and global tyre partner of F1 until 2027. The Italian brand was associated with the F1 world championship for the first time in 2011.
BREAKING: Pirelli confirmed as Formula 1 tyre supplier to 2027#F1 pic.twitter.com/up39i1x9F0
— Formula 1 (@F1) October 10, 2023
Throughout this course of period, the tyre company has done several sporting and technological improvements, that also includes the need to provide 13-inch high-degradation tyres in 2011, bigger tyres in 2017, and the current 18-inch rubber in 2022.
The brand also played a role as an active catalyst in terms of research and development of sustainable tyre solutions that aims to fulfill the purpose of Net Zero Carbon by 2030.
Speaking on the alliance, Formula 1 in a statement, said, “Throughout this time Pirelli has always engaged positively with drivers, teams, the FIA and Formula 1 to deliver tyres to enable excellent racing, analysing data and gathering feedback to continuously improve the product year on year.”
Stefano Domenicali, President and CEO of Formula 1, said, “Since returning to the sport in 2011 Pirelli has been an invaluable partner, supporting Formula 1 through new generations of technology and technical regulations and delivering tyres to enable fantastic racing for our fans. The company’s commitment to quality, innovation and their deep knowledge of our sport will be vital in the coming years as we approach our new regulations in 2026 and the work Pirelli is focused on relating to sustainability, proven by the FSC certification, will ensure we continue to work together towards our shared Net Zero 2030 goal. I would also like to commend Bridgestone for their impressive proposal and engagement throughout the process. They have a proud legacy in our sport and I would like to thank them for their highly professional and passionate engagement with us.”
He further stated, “I would also like to commend Bridgestone for their impressive proposal and engagement throughout the process. They have a proud legacy in our sport and I would like to thank them for their highly professional and passionate engagement with us.”
Marco Tronchetti Provera, Executive Vice President and CEO, Pirelli, said, “We’re delighted to extend or presence in Formula 1 and its other related championships. Pirelli was there when Formula 1 was born in 1950, and with this latest renewal, the firm will now be a protagonist throughout nearly two decades of the modern Formula 1 era.
He also added, “Thanks to the impetus from Liberty Media and the support of the FIA, the sport is enjoying an extraordinary period of growth both in terms of audience and global expansion, increasing its following among younger generations as well. Innovation and technology are locked into Pirelli’s DNA, and Formula 1 constitutes the ultimate open air laboratory to not only try out and test new technical solutions, but also to accelerate fresh research, development, and production processes in making tyres. Our commitment to sustainability is equally strong, as proved by the FSC certification that will be introduced to our F1 tyres from next year. Being at the forefront of motorsport’s pinnacle until at least 2027 adds another important value dimension to our company.”
Mohamed Ben Sulayam, President, FIA, said, “Pirelli has been operating at the top level of motor sport for many years and I am sure that they will continue to deliver innovation and excellence on the world stage. Formula 1 is a unique challenge for the tyre supplier, and Pirelli has demonstrated great commitment to producing tyres that meet the extreme demands of these incredible cars. I would like to thank Pirelli for its ongoing support of motor sport not only in Formula 1, but in many other championships and categories at every level. Work will continue in the coming years to take further strides both in terms of performance and sustainability, and Pirelli have made strong commitments to both of these targets.”
Pirelli & C. S.p.A. is an Italian multinational tyre manufacturer headquartered in Milan, Italy. The company, which has been listed on the Milan Stock Exchange since 1922, is the sixth-largest tyre manufacturer and focuses on consumer production of tyres for cars, motorbikes, and bicycles.