Formula 1 Miami Grand Prix names VIVA as founding partner

VIVA will be provided with trackside and grandstand signage, in addition to a special activation space and hospitality within the circuit.

South Florida Motorsports (SFM), the promoter of the Formula 1 Miami Grand Prix 2023, has announced a multi-year founding partner agreement with VIVA, an innovative telecoms firm that provides clients with the greatest overall experience through data-centric platforms.

VIVA will be provided with trackside and grandstand signage, in addition to a special activation space and hospitality within the circuit, as a founding partner.

The eagerly awaited Formula 1 Miami Grand Prix returns to Hard Rock Stadium on May 5-7, 2023 at the Miami International Autodrome, following a sold-out initial year. This year’s race is set to be tremendous glory, with expanded luxury areas throughout campus, expanded grandstand capacity to 56,000, and higher trackside viewing platforms to allow more fans to witness the great spectacle of the 2023 race.

Working with over 65 of South Florida’s greatest restaurants, organisers have enlarged and improved many of the marquee elements, such as Paddock Club, to welcome back attendees to experience premium offerings.

Jeremy Walls, Senior Vice President and Chief Revenue Officer of the Formula 1 Miami Grand Prix 2023, said, “We are delighted to have VIVA onboard as a founding partner for this year’s event. VIVA’s innovative approach to consumer experiences aligns perfectly with our vision to create a world-class fan journey for our race at the Miami International Autodrome. We look forward to working closely with VIVA to create an unforgettable race weekend for fans and partners alike.”

VIVA, a leading mobile network operator, is evolving into a data-driven organisation. To stay up with the fast-expanding telecommunications and technology industries, the business’ priority is on delivering an engaging and better client experience.

George Alvarez, Chairman of VIVA & CEO of Balesia Technologies, commented, “We are looking forward to our long-term partnership with Miami Grand Prix and how it allows us to serve and educate new customers. Our platform can assist any company in their efforts to better engage and enhance customer experiences via machine learning and AI. Our solutions are not limited to mobile network operators but can assist any company that wishes to enhance its relationship with its customers or fans.”

VIVA’s own machine learning and artificial intelligence (AI) technologies allow it to deliver personalised suggestions to customers, resulting in a seamless and straightforward user experience that keeps consumers engaged and delighted. The solutions provided by the company are focused on giving distinct value propositions to its customers and their clientele.

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