FNB extends SA Rugby sponsorship for five years

South African Rugby Union (SARU) and First National Bank (FNB) have extended their partnership for five more years. The new agreement will stretch FNB’s association with the team to eight years in total. The bank’s iconic acacia tree logo will continue to feature on the back of the team jersey.

Renewal discussions began before last year’s Rugby World Cup and were concluded before the onset of the Covid-19 pandemic.  Along with FNB, MTN and Asics will continue to feature on the kits of the South African rugby team.

The news of the renewal comes at a time when there is uncertainty over South Africa’s participation in this year’s Rugby Championship in Australia.

Faye Mfikwe, FNB Chief marketing officer, said, “We are honored to continue our association with the Springboks. FNB is immensely proud of the team’s achievements and commitment to unifying the country to foster social cohesion. Over the last four years, our collective contribution has provided a platform for South Africa’s youth to showcase their sporting talent on the global stage. The Springboks not only inspire South Africans to have hope but also strive to build a stronger nation. We are looking forward to continuing a winning journey with the team.”

The men’s World Champions were expected to join New Zealand, Australia, and Argentina in the re-scheduled tournament from November 7 to December 12. However, South African director of rugby Rassie Erasmus has admitted that players might not be ready due to a lack of playing time during the pandemic.

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