FanCode Shop, FanCode‘s merchandising arm, has unveiled a renewal to the exclusive licencing and merchandising collaboration with the International Cricket Council (ICC).
In this development, FanCode Shop will curate official fan gear and accessories for the ICC Men’s Cricket World Cup 2023.
The collaboration will utilise FanCode Shop’s sports commerce and tech skills to provide fans in India with an opportunity to own official and inexpensive ICC items.
FanCode Shop will manage official in-venue outlets spanning the host venues, which will be equipped with products depicting all ten participant teams. For fans throughout India, FanCode Shop will provide its knowledge in developing and administering an exclusive digital store for ICC, encompassing end-to-end product and customer experience, production, logistics, customer support, and marketing.
FanCode will launch a number of new categories exclusively at the ICC Shop. Fans will be able to purchase trendy casual t-shirts for men and women, polos, shorts, joggers, sweatshirts, vests, and caps, as well as accessories such as bottles, coasters, keychains, coffee cups, backpacks, sling bags and cricket equipment such as bats and balls. Junior fans will get a special collection of t-shirts, shorts, and joggers that have been curated only for them. Accessories and products will be priced beginning at INR 300.
Anurag Dahiya, ICC Chief Commercial Office, said, “We are delighted to be extending our partnership with FanCode and giving cricket fans in India access to our best range of merchandise yet. Cricket World Cup fever will take India by storm and every single cricket fan in India will be part of it.”
Prasana Krishnan, Co-Founder, FanCode, said, “India is home to the largest base of cricket fans and we want to offer world-class sports merchandise that reflects their pride for the sport and the teams they support. The wide array of merchandise ensures there is something for every sports fan to showcase their fandom.”
During the recently concluded Indian Premier League (IPL), FanCode Shop constructed and maintained official Mega Stores for Rajasthan Royals (RR), Punjab Kings (PBKS) and Kolkata Knight Riders (KKR).