The enthralling 2022/23 season of the Campeonato Nacional de Liga de Primera División, popularly known as LaLiga, saw FC Barcelona clinching their 27th Spanish top-flight title. The highly anticipated 2023/24 season of the competition is right around the corner which will kick off European football on August 11 with Almeria taking on Rayo Vallecano.
The top division of Spanish football has a sizable fan following in the Indian continent courtesy of the likes of Cristiano Ronaldo, Lionel Messi, Karim Benzema, and Zinedine Zidane.
Earlier this year, LaLiga also unveiled a new logo and announced EA (Electronic Arts) as its title sponsor for the upcoming seven years. In one of the recent developments, LaLiga onboarded Iberia as its official sponsor in Latin America.
With the new season approaching, the 94-year-old competition will be looking forward to strengthening its robust sponsorship and broadcast portfolio.
To understand more about the prestigious football competition, SportsMint Media spoke exclusively to Ms Aakriti Vohra, LaLiga Global Network Delegate – India, who helms the responsibility of developing the Spanish top-flight brand in the Indian sub-continent. In this esteemed interaction, Ms Vohra spoke at length about LaLiga’s perception and positioning in India, Rohit Sharma being the brand ambassador, supporting Indian football and much more.
Tap the link below to catch the live interview with Ms Aakriti Vohra on SportsMint’s YouTube channel!