The Esports World Cup (EWC), the pinnacle of international esports tournaments, has partnered with the leading sports streaming platform, DAZN.
This collaboration sees DAZN serve as the exclusive broadcaster for the event. The streaming platform will offer a free global stream that could increase viewership and elevate the EWC’s profile.
Commenting on the association, Shay Segev, CEO of DAZN Group, said, “DAZN’s technology, distribution, production and marketing capabilities sets us apart. We are the perfect long-term partners for the Esports World Cup Foundation, and we will be working closely together to further develop how we deliver this innovative event in ways that excite, engage and create new levels of interaction for fans and new audiences.
“The Esports World Cup is another fantastic and forward-looking property that DAZN will bring to the world, helping take it to the next level in terms of growth as well as helping attract an even more younger and diverse demographic to the platform.”
Ralf Reichert, CEO of Esports World Cup Foundation, added, “We’re excited to team up with DAZN and build traditional sports coverage for the Esports World Cup. As we work to establish esports as a vital driver of global culture, partnerships with market leaders like DAZN are essential long-term steps to stimulate sustained interest and engage global fan communities. I’m looking forward to DAZN’s world-class coverage of EWC and commitment as we celebrate competitive excellence and gaming culture together.”
With the backing of a global streaming giant and a multi-platform deal with Warner Bros. Discovery, the inaugural EWC is poised to be a watershed moment for esports. The combination of a massive prize pool, diverse game selection, and a free, globally accessible broadcast promises to captivate esports fans worldwide.
DAZN is a leading sports streaming service dedicated to sports fans. The platform offers live and on-demand broadcasts of various sporting events, including popular leagues like boxing, MMA, and select football (soccer) matches. The broadcaster’s growing portfolio includes broadcasting rights for the UIM E1 World Championship, LALIGA, Serie A and Ligue 1 and exclusive rights for All Elite Wrestling (AEW), and Formula 1.
The Esports World Cup is the pinnacle of international esports tournaments, featuring competitions in 22 of the most popular online games, including heavyweights like League of Legends and Fortnite. This year’s edition in Riyadh, Saudi Arabia, promises to be the biggest and best yet, transforming the city into a global hub for esports enthusiasts.