UIM E1 World Championship revs up global audience with DAZN partnership

This multi-territory deal has marked a significant moment for E1, propelling the electrifying world of electric boat racing onto the global stage.

The UIM E1 World Championship, featuring electric-powered boat racing, has scored a major win with a new international broadcast partner, DAZN, the world leader in sports streaming.

This multi-territory deal has marked a significant moment for E1, propelling the electrifying world of electric boat racing onto the global stage.

The streaming service will broadcast the remaining races of the inaugural 2024 E1 season, starting with the highly anticipated Monaco showcase on July 28. This strategic partnership leverages DAZN’s extensive reach in key markets like Germany, Austria, Switzerland, Canada, Japan and Southeast Asia, exposing E1 to a vast new audience.

Rodi Basso, CEO at E1 said, “We are delighted to be partnering with such an innovative and world leading sports entertainment organisation in DAZN, in our first ever season. It’s a credit to our new and innovative approach to racing on water, and the way we combine state-of-the-art technology together with sporting jeopardy to create an exciting and unique experience to sports and entertainment fans around the world.”

Shay Segev, CEO of DAZN Group, said, “DAZN brings fans the highest quality, premium sports content, and our deal with E1 marks another exciting addition to our portfolio of sports rights. We are pleased to bring the inaugural UIM E1 World Championship to a passionate audience, by leveraging our unrivalled global reach to bring the sport to more fans across the world. DAZN’s platform is uniquely placed to give audiences the sports experience they want. E1 and DAZN are linked by a joint ambition to engage the sports fan of future, using technology to build a sports ecosystem which provides innovation, excitement and growth.”

This partnership isn’t just a win for E1’s global reach; it’s a strategic move by the sports streaming service to expand its offerings. By broadcasting E1 races on its free, ad-supported tier, the subscription-based streaming service has made electric boat racing accessible to a broader audience. This has allowed E1 to showcase its exciting format and attract new fans, while aligning with DAZN’s commitment to delivering innovative and captivating sports content.

The UIM E1 World Championship, launched in February 2024, is the first of its kind. High-performance, hydrofoiling RaceBirds compete in races around the world. The series not only delivers exhilarating motorsport but also champions sustainability, showcasing the potential of electric technology within the marine industry. E1’s mission to accelerate sustainable and technological change is further amplified by its star-studded team ownership, including Virat Kohli, Tom Brady, Rafael Nadal, and Will Smith, adding a global appeal. With users in over 200 territories, the streaming platform is perfectly positioned to cater to this worldwide interest.

DAZN is a leading sports streaming service dedicated to sports fans. The platform offers live and on-demand broadcasts of various sporting events, including popular leagues like boxing, MMA, and select football (soccer) matches. The broadcaster’s growing portfolio includes broadcasting rights for LALIGA, Serie A and Ligue 1 and exclusive rights for All Elite Wrestling (AEW), and Formula 1.

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