Enhance Health, a technology-enabled, digital health insurance brokerage and care navigation platform, has announced a new sponsorship agreement with the National Football League (NFL) team, Miami Dolphins and Hard Rock Stadium in Miami Gardens, Florida.
As part of the multi-year partnership, the brand will be labelled as the official partner of the team. The multi-year agreement provides the fast-developing insurance organisation between two locations in the Fort Lauderdale area with widespread visibility.
Matthew Herman, CEO and President of Enhance Health, said, “Enhance Health is committed to helping as many people as possible in South Florida access quality healthcare through great health insurance, often at little or no cost. The partnership with the Miami Dolphins will help us spread the word and ultimately get more people covered, given the team’s widespread popularity and dedicated fan base.”
Through the deal, Enhance Health will have substantial branding exposure on the 300-level of Hard Rock Stadium, home of the Miami Dolphins and Formula 1 Crypto.com Miami Grand Prix, Miami Open and worldwide concerts. On the 300 level of the stadium and in the South Plaza, Enhance Health will also hold activations where individuals may sign up for health insurance through licenced insurance agents. Social media, game day in-stadium branding, participation in traditional and game day programming, and sponsorship of the Dolphins Challenge Cancer event provide further exposure for Enhance Health.
Jeremy Walls, Senior Vice President and Chief Revenue Officer of Miami Dolphins & Hard Rock Stadium, said, “We are excited to partner with Enhance Health to support our engagement with Dolphins fans and visitors of Hard Rock Stadium. With a shared connection to South Florida and its community, this collaboration will contribute towards providing guests with a world-class experience at Miami Dolphins home games and events hosted at our venue.”
Enhance Health, which began in 2021 with a capital commitment headed by Bain Capital Insurance, has grown tremendously as a record number of Americans join in ACA health plans in 2022. Enhance Health also intends to enter new insurance business categories and form strategic alliances.