The official television broadcaster of the Indian Premier League (IPL) 2023, Disney Star has witnessed a massive consumption of 8.7 billion minutes on TV for the opening match, which accounts for a humongous 47% growth in comparison to 2022.
According to the broadcaster, a total of 140 million viewers witnessed the live broadcast on opening day, including the opening ceremony with 130 million people watching the season opener between Gujarat Titans (GT) and Chennai Super Kings (CSK).
As per the industry sources, one of the major reasons for IPL’s viewership growth on linear TV is the excessive consumption of the Star Sports channels, which constitutes around 90% of houses, as compared to 80% of homes in the previous edition.
Sanjog Gupta, Head-Sports, Disney Star, said, “We are humbled by the overwhelming response that #IPLonStar has received from fans across the country. The massive growth in viewing time is a testament to the success of our campaign, focus on building virtues of Star Sports’ broadcast, continuing dominance of linear Television as the preferred platform for uninterrupted viewing of live Cricket, and most of all, the deep relationship we share with Cricket fans. This also reiterates the popularity of TATA IPL as the premier Cricket tournament in the world. We will continue to stay committed in our endeavour of serving fans through the power of storytelling, the best-in-class coverage and customization at scale.