Wakefit.co, a leading innovator in India’s sleep solutions market, has unveiled Wakefit Zense, a new product line that leverages artificial intelligence (AI) to transform sleep quality and health for Indian consumers, with the Australian cricketer, David Warner.
The launch campaign features a unique brand film starring Warner in a playful nod to the blockbuster movie ‘Pushpa.’ Warner promotes Wakefit’s Regul8, India’s first mattress temperature controller.
Ankit Garg, CEO and Co-founder of Wakefit.co., said, “We recognized a significant gap in the Indian sleep market. Our Great Indian Sleep Scorecard consistently highlights sleep deficiencies. We believe the Zense range will significantly improve sleep quality across the country.”
Chaitanya Ramalingegowda, Director and Co-founder, added, “We’ve dreamt of building cutting-edge sleep technology for India. Regul8 and Track8 are the first of many Zense products. We’re proud to offer these accessible and affordable solutions.”
Yash Dayal, Wakefit.co’s CTO, emphasized, “Regul8 and Track8 address sleep challenges faced by Indians. They leverage advanced technology with a user-centric design to personalize and improve sleep quality.”
The centrepiece of Wakefit Zense is Regul8, India’s first mattress temperature controller. This innovative product actively regulates your mattress surface temperature using advanced sleep technology. Regul8 personalizes the sleep environment by adjusting to your preferences, ensuring a consistently comfortable and temperature-controlled sleep experience throughout the night.
Track8, the other key product in the Zense ecosystem, provides a unique contactless solution for sleep monitoring. Unlike traditional wearables, Track8 utilizes sophisticated algorithms to analyze sleep stages, track snoring and movement, and deliver comprehensive insights into your sleep quality.
The Wakefit Zense app serves as the central hub for users to access their sleep data. The app presents sleep score trends and offers personalized recommendations to optimize sleep routines and enhance overall sleep health.
Wakefit.co is a leading online furniture store in India specializing in sleep products like mattresses and comfortable seating. The brand is known for offering high-quality and affordable mattresses made from materials such as memory foam and latex.
Warner is currently representing his national team, Australia, in the ongoing ICC Men’s T20 World Cup 2024. The Southpaw has amassed 115 runs in three matches. He will next feature against Scotland on June 16 at 6:00 AM IST.