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Cricket Australia signs sponsorship renewal with Toyota Australia

The partnership renewal will also cover the Australian Women's team and the Weber Women's Big Bash League.

The Australian cricket governing body, Cricket Australia has unveiled a four-year sponsorship extension with Toyota Australia, which includes all areas of the game across the nation.

Along with the Australian Men’s team and the KFC Big Bash League, the extended association will also cover the Australian Women’s team, the Weber Women’s Big Bash League as well as Cricket Australia’s inclusion and diversity programs.

On this association, Nick Hockley, Cricket Australia Chief Executive Officer, said, “We are delighted to be continuing our long-running partnership with Toyota Australia and are particularly grateful for the fundraising support they have provided local clubs and volunteers over many years through the Good for Cricket raffle.

“Toyota Australia’s commitment to be a part of the journey of all cricketers, from the community level through to elite teams and competitions, aligns perfectly with our commitment of ensuring cricket is a sport for all.”

Toyota Australia has also extended its backing of local and regional cricket through initiatives which include the Toyota Good for Cricket Program with an annual raffle, and the Toyota Australian County Cricket Championships.

Vin Naidoo, Toyota Australia Chief Marketing Officer, said, “Toyota has been a long-standing supporter of grassroots cricket across Australia, and we’re delighted to extend our partnership to all divisions of cricket for the 2022-23 season and beyond.

“Since 2012, Toyota has supported community cricket with the Good for Cricket program, helping hundreds of clubs across Australia raise over $5 million that they can put towards new kits, cricket ground upgrades or buying new gear.”

“This season, the Toyota Good for Cricket Raffle has enabled grassroots clubs to raise $849,970 by selling over 169,000 tickets, helping them make cricket more accessible for all. Toyota is extremely proud to extend this partnership and support players, volunteers, and fans across the entire cricket community,” Naidoo concluded.

The Aussies are currently in Pakistan playing the three-match bilateral Test series. After drawing the first Test match, the Pat Cummins-led team will be seen in action on Saturday, March 12.

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