The governing body of football in South America, CONMEBOL has inked a partnership expansion with the hospitality and tourism services, Absolut Sport.
Absolut Sport strengthened its cooperation with CONMEBOL by becoming the official travel partner of CONMEBOL Copa America USA 2024. Absolut Sport was previously the official agency of CONMEBOL for official travel fan packages for the CONMEBOL Libertadores Final and CONMEBOL Sudamericana Final.
The new agreement will provide fans with exclusive travel packages for each tournament game through Absolut Sport.
Juan Emilio Roa, Commercial and Marketing Director of CONMEBOL, said, “Having an agency with the expertise of Absolut Sport focused on creating products aimed at the portion of fans interested in an experience beyond matchday aligns with CONMEBOL’s strategic pillars, which involve putting the fan at the center of the business strategy. We also have a great concern with combating piracy, and establishing a clear path for fans who want to travel to the tournament is, first and foremost, protecting the fan experience.”
Dennis Schreiner, Founder and CEO of ABSOLUT Sport, said, “Sharing the unstoppable passion for live sporting events, ABSOLUT Sport’s global team is honored by the continued trust of CONMEBOL. Becoming the Official Fan Travel Partner of CONMEBOL Copa America USA 2024 propels our visions into an exciting new mission, embodying the spirit of “Living it” to its fullest. The timing is perfect to share this fantastic news with the world while also gearing up for the FIFA Club World Cup 2025™ in the U.S. and FIFA World Cup 2026 in the U.S., Mexico and Canada. We look forward to creating unforgettable memories.”
Absolut Sport is a premier full-service agency offering hospitality and tourist services with over 15 years of experience. The company specialises in organising and delivering incredible sports travel experiences at the biggest athletic events worldwide. Absolut Sport, with headquarters offices in Rio de Janeiro and Los Angeles, is made up of a variety of gifted individuals who are united by their unwavering ability to create one-of-a-kind sports travel experiences that meet the demands of media clients, federations, corporate clients, tour operators, individual guests, and ardent sports fans everywhere.
Previously, for the 48th edition of the quadrennial international men’s football championship, the association also onboarded Unilever as the official sponsor.
The 48th edition of the 16-team Copa America is all set to return to the United States for the first time since 2016 when the competition set a new record for attendance of approximately 1.5 million fans.