Exeter City FC strengthen Pro:Direct partnership for another five years

Pro:Direct will have its logo on the first team training gear of Exeter City FC starting in the 2024-25 season.

The EFL League One team, Exeter City FC have developed a sponsorship extension with the world’s leading online supplier of sporting goods, Pro:Direct.

As kit providers, the partnership has been renewed for five years and also includes sponsorship of Exeter City FC player training clothing.

Under the terms of the new agreement, every squad within the club, the Academy, and partner charity Exeter City Community Trust will get playing kits, training kits, and replica kits from Newton Abbot-based Pro:Direct, the official distributors of the team’s adidas outfits.

Pro:Direct will have its logo on the first team training gear of Exeter City starting in the 2024-25 season, thereby solidifying the relationship between the two entities.

Jeremy Tipper, Exeter City CEO, said, “We are delighted to extend our partnership with Devon-based Pro:Direct, which includes their well-respected brand on our training kit. Pro:Direct have been fantastic supporters of the club during the partnership so far, providing kits for our Para Sports teams and have really brought into the community aspect of our special club. Feedback and sales of the new kits for the 2023–24 season was fantastic and we are excited to show the fans the new away and third kit for the 2024–25 season.

Adam Parker, Category Leader Clubhouse and Partnerships at Pro:Direct, said, “Pro:Direct are proud to extend our relationship with Exeter City, after a highly successful first season we are excited to launch this years kits and enjoy another successful year. Supporting the Training Kit has been a natural progression for the relationship and we are proud to see our Logo alongside the club crest. We will be enhancing our Community initiatives this season with the Club, watch this space for how to get involved.”

For the 2024–25 season, Exeter City will don two new playing uniforms; the away and third jerseys are completely new, while the team will retain its well-liked home outfit for another campaign.

On July 7, the away uniform will be unveiled.

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