The Women’s Super League (WSL) team, Chelsea Women have secured a partnership extension with the food and beverage brand, Lindahls.
Following the extension, Lindahls will cover fan travel for domestic Chelsea Women away matches throughout the 2023-24 season, as part of the agreement, and to demonstrate a commitment to assisting its fans across the country. This means the Blues’ fans may travel to Women’s away games via coaches for just £15. The subsidised travel plan begins with the first away game against Manchester City Women on October 8.
Lifting the lid on a new partnership with Lindahls! 🥣
— Chelsea FC Women (@ChelseaFCW) September 28, 2023
The branding of the entity will also be placed at the stadium including where the players enter and the family section, as well as on the club’s social media accounts on the matchday.
The company’s collaboration with the reigning WSL champions aims to promote its product line by assisting fans and players at every stage of their fitness journey.
Zarah Al-Kudcy, Commercial Director, Chelsea Women, said, “I am thrilled to welcome Lindahls to the Chelsea family. Their commitment to subsidising away travel will make a huge difference to our fanbase and is an exciting step by such a notable brand in the women’s football space. We also look forward to working with Lindahls and using our incredible athletes to help inspire not only our fans, but fans across women’s football in looking to live a healthy and active lifestyle”.
Paul Wiseman, Marketing Manager at Lindahls, stated, “We are delighted to partner with Chelsea Women. This collaboration allows us to support and celebrate women’s football, which has seen tremendous growth and success in recent years. At Lindahls, we believe in encouraging everyone to achieve their goals, and we look forward to helping to fuel the team’s journey to victory”.
Coming from the house of Nestle, Lindahls is a Swedish high-protein chilled dairy food. It is available in two flavours: 150g flavour pots with 15g protein per serving and 225 ml flavoured drinks, each containing 23g protein. It is a protein-rich product that helps people maintain their fitness and assists them to lead a very healthy lifestyle.