The English Football League (EFL) Championship team, Cardiff City FC have developed a five-year partnership with MatchWornShirt, a renowned worldwide industry leader in unique sports memorabilia.
MatchWornShirt was first founded by football enthusiasts who were obsessed with possessing authentic, match-worn shirts. Since then, the company has grown to include memorabilia from many other sports, such as rugby, cricket, cycling, and hockey.
Throughout the course of this agreement, Cardiff City FC supporters will get at least 30 chances every football season to acquire match-worn and autographed shirts of their favourite players. The jerseys will be available for purchase through online auctions that begin at kickoff and will be hosted exclusively on the MatchWornShirt website and app.
Huw Warren, Head of Commercial at Cardiff City FC, said, “Our partnership with MatchWornShirt will provide our fans with exciting opportunities to gain access to pieces of the Club’s modern history as new chapters are written. We hope that Bluebirds will enjoy the benefits of this partnership, whether they are in the stands at CCS or if they are watching around the world. With the exciting services that they offer, our latest partners couldn’t have picked a better time to join us, as we look forward to kicking off our 125th anniversary season in the Welsh capital.”
James Flude, Head of Business Development at MatchWornShirt, commented, “There aren’t many clubs with a history that can rival Cardiff City – we’re talking about more than a century at the heart of British football. It’s an honour to welcome them to our platform. We look forward to their fans embracing the many incredible opportunities that will soon be coming their way.”