The governing body for football in Africa, the Confederation of African Football (CAF) has announced a partnership extension with the French multinational telecom company, Orange.
As per the extension, Orange continues to be the exclusive telecommunication partner of CAF. The alliance between the two entities made its debut in 2008.
CAF 🤝 @orange
— CAF (@CAF_Online) December 27, 2023
Welcome Back to create more memories. 🤩 pic.twitter.com/voLQXanFt9
Three of CAF’s most anticipated competitions are covered by the recently renewed partnership between CAF and Orange: the TotalEnergies CAF Africa Cup of Nations Cote d’Ivoire 2023, the TotalEnergies Women’s Africa Cup of Nations Morocco 2024, and the CAF Africa Cup of Nations Morocco 2025.
Through this extension, the brand will be focusing on promoting the spirit of gender equality by providing equal representation in all of its sponsorship offerings, thereby advancing equity in access and opportunities. This expands upon the Women’s Africa Cup of Nations and targeted projects’ active collaboration that began in 2018.
Secondly, the telecom entity is going to create programmes specifically designed to help young players advance their training and digital abilities. For instance, Orange uses sports challenges and content to attract young people to learn coding skills. They can leverage the sport they love, from easy football games to tournament statistics, to get children interested in coding while they develop important digital skills. This will strengthen the motto of inclusion.
Lastly, the brand will work on connectivity by launching Orange Tous Connectés where Orange consumers will be able to enjoy, share, and participate in their favourite sports with flawless service continuity and connectivity.
Dr Patrice Motsepe, President, CAF, commented, “Orange has been a great supporter and partner of African Football for many years. We are excited to continue working together with Orange to make African Football amongst the best in the world and self-supporting. The TotalEnergies CAF Africa Cup of Nations in Cote d’Ivoire is expected to be watched by over 800 million people and we are delighted that Orange is our partner for this Competition and the CAF Africa Cup of Nations Morocco 2025. Our Partnership with Orange will also support the development and growth of Women’s football on the African Continent.”
Jérôme Henique, CEO of Orange Middle East and Africa, said, “Orange is a long-term and loyal partner of football in Africa and the Middle East. Our commitment to African football spans more than 20 years, and we’re proud to host over 40 football partnerships in countries across the region, including national teams as well as numerous various youth, academy and university programmes across several countries. We’re delighted to continue this important work with CAF to co-create and drive real change through common objectives.”