Burnley FC, a club competing in the English Football League (EFL) Championship, have announced a new multi-year partnership with Ticketmaster, a leading global ticketing platform.
This agreement has made the ticketing platform the club’s ticketing platform starting from the 2024/25 season.
The partnership signifies Clarets’ dedication to providing a superior ticketing experience for its passionate fanbase.
Burnley Head of Ticketing, Chris Parkinson, said, “The partnership is aimed at enhancing the ticketing experience for Burnley FC fans while providing a more streamlined and efficient process for purchasing tickets to matches and events. We found that Ticketmaster Sport best aligned with our requirements and fans’ expectations. At Burnley Football Club, we are very keen to embrace technology as much as we possibly can and felt Ticketmaster’s position as market leader will allow us to access the latest ticketing trends and technologies.”
The Clarets remain committed to delivering a first-class matchday experience by implementing these advancements. This partnership with the primary ticketing service marks a significant step towards achieving the goal of prioritizing a fan-centric and efficient ticketing system.
Ticketmaster is a globally recognized leader in ticketing solutions, renowned for its commitment to technological innovation and exceptional customer service. The company holds a prominent position in ticketing for major music events and sporting competitions, successfully managing operations for some of the world’s most prestigious names across various industries. The box office recently established partnerships with Wigan Athletic, Wigan Warriors, and Rotherham United, further solidifying its presence within the sports world.
This partnership adds to Clarets’s growing portfolio of strategic alliances. The club announced partnerships with Miller Lite, Visit Detroit, and Castore earlier in the year.