Wigan Athletic, Wigan Warriors develop commercial ties with Ticketmaster Sport

Ticketmaster Sport will serve as the official ticketing provider for Wigan Athletic and Wigan Warriors.

Wigan Athletic and Wigan Warriors have announced a sponsorship association with an innovative ticketing provider, Ticketmaster Sport.

The brand will serve as the official ticketing provider for both clubs.

Leading the way in live entertainment and sports worldwide, Ticketmaster will offer a dependable and trustworthy platform for the fans, who will benefit from a flawless customer journey, a quick and easy online experience, and complete control over how their tickets are handled.

In order to drastically minimise the need to stand in line on matchdays, there will be an emphasis on ticket fulfilment through digital means, such as print-at-home options or digital tickets.

Supporters will have the chance to register for a free account with each club, which will facilitate simple ticket purchases for both home and away games.

A prototype version of Ticketmaster will be in use for the Latics’ forthcoming home games against Reading FC, Wycombe Wanderers, and Stevenage until the permanent platform is fully implemented in February.

As part of the move to Ticketmaster, all #BELIEVE FansFund subscriptions have been dismissed, and the new Fans Fund scheme will be announced in the coming weeks after consultation with the club’s fan groups.

Ben Goodburn, Chairman of Wigan Athletic, said, “We’re delighted to partner with Ticketmaster Sport as our new ticketing service provider. The transition to Ticketmaster represents a key strategic priority for the Clubs and for our supporters. We hope this positive action demonstrates that we are listening to our supporters and implementing measures to take the club forward.

Whilst we know that we have a transitional phase to overcome during the coming weeks, I’m confident that all our fans will benefit from Ticketmaster’s world-class ticketing technology in the long term.”

Kris Radlinski, Chief Executive of Wigan Warriors, said, “We are excited to be launching a new ticketing system. The new system is well suited for our wider aspirations for the DW Stadium and Robin Park Arena to support our non-matchday objectives to deliver a wider range of community-focused events on the Robin Park campus.”

Related Articles

Latest Articles