Britannia Bourbon has launched a new original friendship campaign starring three of Indian cricket’s popular stars- Hardik Pandya, Deepak Chahar and Shreyas Iyer. The television commercial shows the natural friendship between three friends who don’t want to share their delicious snack with the rest.
Hardik Pandya is seen sharing one chocolate biscuit with Deepak Chahar and Shreyas Iyer, who think he’s loving sharing the last one. However, he has hidden the rest of the two biscuits from his friends. As soon as Iyer spots this, they start chasing Pandya who makes a fast escape.
The new campaign by Britannia is called the #BourbonFriendsForever campaign. It aims to highlight the mischief between friends and how Bourbon also plays a role in those friendships. It celebrates the memories created with precious friends.
“Britannia Bourbon is the original chocolatey biscuit treat that has delighted India since 1955. For over 65 years, Britannia Bourbon has been enjoyed across generations in almost every Indian household. Millions of Indians have enjoyed Britannia Bourbon with their friends and the brand has been an essential character in the stories of India’s youth that we associate with our friends. We are really excited to introduce Hardik Pandya, Shreyas Iyer and Deepak Chahar as the new gang of friends. They have brought alive the brand idea in a fun and wicked way,” said Vikram Subramaniam, VP marketing of Britannia industries.
“When you pull a fast one over a friend and it’s all in good fun, you know the friendship’s got to be original. Pretty much the sentiment captured in our new film for Britannia Bourbon – the original bourbon. For it depicts a friendship built on a solid foundation of wickedness, inappropriateness and shenanigans – with Britannia Bourbon at the heart of it!” said Sambit Mohanty Head of Creative – South, McCann Worldgroup.