BMW i, which is the sub-brand of the automotive company BMW announced their sponsorship deal with the Berlin ePrix on Thursday.
BMW i will be the official title sponsor for the Berlin ePrix and the racing event will be held on August 14 and 15. The event will see BMW i induced advertisements around the race tracks.
The Vice President Brand Communication and Brand Experience BMW Group, Stefan Ponikva, stated that “BMW i has been a partner of Formula E from the outset, and we are delighted to conclude this unique partnership, after seven successful years, with another highlight, the title sponsorship at our home event in Berlin. I would like to thank Formula E and, on behalf of the whole organization, Alejandro Agag, Alberto Longo, and Jamie Reigle. The BMW i Berlin E-Prix will be the highlight of the season for us. As well as the fully-electric BMW i3s and BMW iX3, we also have the MINI Electric Pacesetter in action as the safety car and are delighted to be able to present our latest products, including the BMW i4 and BMW Ix, to the guests and spectators permitted at the event.”
The upcoming event has made race enthusiasts excited all over the world and the deal will help BMW i expand its global outreach even further.