The governing body for football in Australia, the Australian Professional Leagues (APL) has announced a partnership renewal with the Australian wing of the multinational fast-food chain, McDonald’s Australia.
As part of the deal, McDonald’s will remain the official quick-service restaurant and coffee partner of the E-League, A-League Women, and A-League.
For more than 50 years, McDonald’s has been an essential component of Australian communities, offering high-quality, great-value meals and generating feel-good moments for individuals, customers, and communities.
Under the terms of the two-year extension, McDonald’s will continue to produce memorable moments with the ‘Football. I’m lovin’ it’ brand platform in media and digital placement, naming rights for the men’s and women’s Match Center on desktop, mobile, and app, as well as LED signage for the A-League Women and the A-League for the first time.
A-Leagues Commissioner Nick Garcia, said, “We are proud to extend our partnership with such an iconic brand like McDonald’s – increasing the support for football, especially women’s football, across the A-Leagues. McDonald’s is a long-standing supporter of the game having partnered with the A-Leagues, with many A-Leagues Clubs, and at a grassroots level for more than six years. We can’t wait to bring more football to more fans, in partnership with Macca’s, across season 2023-24.”
Amanda Nakad, Marketing Director for McDonald’s Australia, said, “Over the past 50 years, McDonald’s has been committed to giving back and supporting the communities we operate in. Australians have a special connection to the A-Leagues and the feel good moments the sport has given them over the years. We are proud to extend our partnership and play our part in helping the A-Leagues continue to have a positive impact on people and communities across Australia, as the Official Quick Service Restaurant and Coffee Partner.”