The Anju Bobby Sports Foundation (ABSF), a non-profit organization dedicated to nurturing the next generation of female athletes in India, has secured a significant three-year partnership with Coca-Cola India, a subsidiary of The Coca-Cola Company.
This collaboration will provide essential amenities and training equipment to support the country’s aspiring women athletes.
The ABSF, led by India’s first World Championship medalist, Anju Bobby George, has played a pivotal role in shaping the careers of promising athletes, including rising long jumper, Shaili Singh.Â
This new partnership aligns perfectly with Coca-Cola India’s ongoing #SheTheDifference campaign, an initiative focused on celebrating, empowering, and supporting women across all levels. Through this alliance, Coca-Cola India demonstrates its commitment to driving positive change in the realm of sports and promoting gender equality.
Rajesh Ayapilla, Director – CSR and Sustainability for Coca-Cola India and Southwest Asia (INSWA), said, “At Coca-Cola India, we believe in the power of sports to inspire, empower, and unite communities. Our longstanding partnership with the Anju Bobby Sports Foundation reflects our commitment to fostering the next generation of Indian women athletes. With sports being an integral part of both organizations’ DNA, through such initiatives, we are dedicated to creating a supportive environment where athletes can thrive.
“We are proud to sponsor talented individuals like Shaili Singh, reaffirming our commitment to empowering women in sports and contributing to their success on the global stage”.
Anju Bobby George, Founder, Anju Bobby Sports Foundation, said, “I feel honored to be associated with such a brand like Coca-Cola India. They were the first ones to support our cause, and their contribution has been instrumental in creating a world-class training facility in India at the Anju Bobby High Performance Center, Bangalore. Today, we have some top-quality track and field equipment, some of the quality gym equipment, and our athletes here are focused on making the most of these facilities to help India win its Olympic medal.
“Personally, as well, I feel if I could win India’s first world championship medal, it’s my duty to share my knowledge and experience with these young women, thereby contributing to India’s success.”
Coca-Cola India is a subsidiary of the global beverage giant The Coca-Cola Company. Headquartered in Gurugram, Haryana, it manufactures and distributes popular drinks like Coca-Cola, Thums Up, Maaza, Limca and Sprite. Besides refreshing drinks, Coca-Cola India also focuses on sustainability initiatives like water conservation and women empowerment programs.
Coca-Cola is a globally recognised brand with a longstanding history of partnering with major sporting events, teams, and athletes. Recent collaborations include multi-year agreements with the Bangladesh Cricket Board, Cricket Canada, and AFC Ajax.
Established as a charitable trust, the ABSF is registered under Sections 80G and 12AA of the Income Tax Act. Its mission is to promote clean sportsmanship, cultivate sporting excellence, and instil values of integrity and honesty. With a particular focus on empowering young Indian women through sports, the ABSF, co-founded by Robert Bobby George and Anju Bobby George, provides a world-class training facility equipped with cutting-edge amenities and infrastructure.