The Argentine Football Association (AFA) has announced a regional accord with the leading sports betting brand, VBET.
Following the deal, VBET has been named the official sponsor of the Argentina national football team.
#Institucional La Asociación del Fútbol Argentino presenta a Vbet como nuevo Sponsor Regional en Europa.
— AFA (@afa) December 22, 2023
📝https://t.co/7T2KCsRAhU pic.twitter.com/xqQLmsZQ9a
Through this deal, the AFA will be keen to leverage engagement with its football fans with the help of commercial aims that will be synergised by marketing and branding admonition.
Commenting on the partnership, Claudio Tapia, AFA President, said, “We thank VBET, a leading company in the European industry, for the decision of joining the Argentine football family as regional sponsors of the Argentine National Team. AFA continues to take firm steps in each of the continents where AFA has presence, consolidating strategic markets and generating alliances with the leading companies in each field.
He also added, “This agreement allows our Association to be present in every corner of the European continent and continue to strengthen our leadership in the world of football. We welcome VBET, regional sponsor of our Association for the entire European continent.”
Aragats Asatryan, CEO of VBET, stated, “This partnership represents a pivotal moment for VBET, aligning our brand with the illustrious legacy of the Argentina national team. We are proud to collaborate with such global stars as Messi, Di Maria, Dybala, Fernandez and others. We are thrilled to embark on this journey and bring fans closer to the heart of the game.”