Italian Serie A club, AC Milan has extended its sponsorship deal with Italian bank Banco BPM and will now run until end of the 2022-23 campaign. The main focus of the agreement is the development of grassroots football, driven via coaching clinics and the annual Banco BPM Milan Cup, as well as other social initiatives.
The association between the two organisations started way back in 2013-14 season, and with the latter extension, Banco BPM joins the list of long term partners with the club. In August 2020, the brand had become the first independent sponsor of AC Milan’s women’s team, after acquiring the front-of-shirt sponsorship rights.
The club has a strategic goal of having women’s team stand as a financially and commercially independent entity.
Casper Stylsvig, Chief revenue officer of AC Milan said, “We identified the need to add to our sponsorship revenue and sponsorship inventory, by having more assets to sell, it is natural that overall commercial revenues can increase. Adding more principle partners is in line with the direction the industry is heading.”
Banco BPM now joins the ‘Premium Partner’ list of the club’s sponsors alongside Skrill and EA Sports. In June 2020, AC Milan began an “industry-first” partnership with sports and entertainment agency, Roc Nation under which the latter firm agreed to represent the club in commercial sales.
The club recently tied-up with a gambling brand -Yabo Sports to strengthen their regional sponsorship portfolio focused at Asia region.