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10club acquires sports equipment brand Skudgear

10club will bring in the required capital and adequate technologies for Skudgear to grow.

10club, an e-commerce aggregator has acquired the sport’s equipment and fitness brand Skudgear. The organisation, which is focused on improving small businesses on e-commerce platforms are now slowly shifting towards the sports industry as well. Skudgear is a well-known sports brand that has been founded by Raviteja Visakoti (IIM Kashipur Passout) along with his brother Rithish Visakoti. The duo has another brand together called Rapidotzz which manufactures smartwatch accessories.

Raviteja and his brother were driven by the desire to have their own business and that’s why they didn’t get into corporate jobs. The duo focused on what kind of products to sell and worked tirelessly to build a solid foundation on Amazon. Currently, they have acquired a 2500 square foot warehouse, eight full-time employees and have 400 SKU’s listed on Amazon.

Earlier they were operating from a one-bedroom apartment in Hyderabad but have now come a far way from that. However, the duo is not ready to stop here and want to turn the company into a leading name in sports equipment in India. This is where 10club will come in and help them accelerate the growth. They have the skills to acquire and operate a small scale business and give it the impetus required. They had recently collected $40 million from a seed fund that saw participation from Fireside, HeyDay, PDS International, Class 5 Global, and Secocha Ventures.

One of the key areas 10club will help Skudgear is in Supply Chain Management, which is a hurdle for any small business. Other than that, 10club will also try to increase their volume of business and scourge potential customer markets to expand their product portfolio.

 “Ravi is an extremely passionate young entrepreneur who uses his analytical acumen and a deep understanding of consumer preferences to dominate the category he operates in. His vision of building a large business in the sports and fitness space is perfectly aligned to what we at 10Cub have outlined for this exciting category. We are extremely excited to have Ravi and his team to anchor this category along with the other acquisitions we have planned in the coming months,” said Deepak Nair, Co-Founder & COO at 10club.

Skudgear is where it is today, because of the agility we built into the fundamentals of the business. We’ve been fearless when it came to experimentation, quick to double down on what worked and remove what didn’t. I am glad to see that 10club operates with the same philosophy and we believe the team at 10club will grow the business exactly the way we would have. Deepak and Bhavna have built a great team and we are eager to explore the possibilities that the future holds for us in partnership with the 10club team,” said Raviteja Visakoti, Co-Founder of Skudgear.

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