Worcestershire County Cricket Club (Worcestershire CCC) have announced a sponsorship extension with Langley Compass Group.
As part of the deal, the brand will remain the team’s main T20 Vitality Blast shirt partner for the 2024 season.
Langley Compass Group is a top supplier of innovative technology that revolutionises the hospitality and retail industries. Since 2019, Worcestershire and Langley Compass Group have had a successful partnership.
With this continuation, the logo of the brand will be prominently shown on the Worcester Rapids T20 shirts. Through the agreement, Langley Compass Group has improved the New Road customer experience for all visitors by utilising their cutting-edge and superior electronic point of sale (Epos) systems.
Richard Cox, Managing Director of Langley Compass Group, said, “We are incredibly proud to extend our partnership with Worcestershire County Cricket Club as their Main T20 Shirt Partner. The club’s commitment to delivering an excellent experience for all and dedication to its community aligns perfectly with our own values. We have thoroughly enjoyed the past few seasons, engaging with the passionate Worcestershire supporters and witnessing the team’s exciting brand of cricket.
“We look forward to another successful year in 2024, cheering on the team and supporting the Club’s continued growth.”
Joe Tromans, Head of Commercial and Partnerships at Worcestershire, said, “We are delighted to have Langley Compass Group on board for another season as our Main T20 Shirt Partner. Their continued support is a testament to the strength of our partnership and the value we offer as a club. We are grateful for their commitment to Worcestershire and their passion for engaging and providing innovative EPOS solutions for our visitors at New Road. We look forward to working closely with them in 2024 and beyond.”
Worcestershire’s commercial portfolio is further strengthened by this extended partnership with Langley Compass Group, which also highlights the club’s appeal to top brands. Recently, the side also inked sponsorship agreements with Pluxee UK and House of Cavani.