The professional women’s basketball league in Australia, the Women’s National Basketball League (WNBL) has inked a multi-year collaboration with Coca-Cola Europacific Partners (CCEP).
With this deal, the brand has become the league’s official hydration partner for three years. From the ongoing 2023–2024 season to the 2025–2026 season, the agreement includes CCEP’s top brands, Powerade and Mount Franklin.
The business’s dedication to promoting equal opportunity in its workforce and the global community is reflected in CCEP’s partnership with the league.
The enterprise has a “rich history” of helping sports and community organisations. With CCEP’s assistance and collaboration with the WNBL, the participating clubs will be the first to receive a large quantity of hardware and hydration supplies, such as drink bottles, barrels, and eskies.
CCEP, General Manager, Marketing Activations, Melissa Thompson, said, “Basketball is the second most popular sport worldwide and the fastest-growing summer sport in Australia. We’re delighted to welcome the WNBL into the CCEP family and to continue to support women in sport, while delivering added value for our customers. We recognise the significance of seeing a level playing field, which was highlighted at the recent FIFA Women’s World Cup which Coca-Cola were proud sponsors of.
“At CCEP, we’re committed to building a workplace that embraces inclusion, diversity and equity and these principles guide our approach to partnerships and sponsorships.”
WNBL, Head Christy Collier-Hill, commented, “This is a huge milestone for our league and marks the first time that, collectively, clubs will receive product and equipment without incurring costs,” she says. “Not only does that support their performances on and off the court, but it also assists with league sustainability and growth. CCEP is yet another world-renowned brand showing faith and confidence in the league and basketball in general in Australia, and our partnership will help drive the sport to new heights.”