The professional basketball league for women in the United States, the Women’s National Basketball League (WNBA) has announced a multi-year exclusive collaboration with one of the largest tires and wheels retailers in the U.S., Discount Tire and one of its top-selling brands, Continental Tire.
Following this deal, both aforementioned brands, respectively, are set to become the official tire retailer and official tire of the WNBA.
The #WNBA announces a multi-year exclusive partnership with Discount Tire, one of the largest tires and wheels retailers in the U.S., and one of its top selling brands, Continental Tire, which have been named the Official Tire Retailer and Official Tire of the WNBA 🙌⬇
— WNBA (@WNBA) June 13, 2023
Discount Tire, headquartered in Scottsdale, Arizona, is a large independent Tire and wheel shop. Bruce Halle founded the company in 1960, and it now has over 1,100 outlets in 37 states. In much of the United States, the company is known as Discount Tire, and in sections of California and Pennsylvania, it is known as America’s Tire.
Continental Tire, based in Fort Mill, South Carolina, manufactures and sells a full premium line of passenger, light trucks, and commercial tyres for the original equipment and replacement markets. The brand’s high-performance tyres have award-winning technology that prioritises safety, save money, and cut CO2 emissions.
Colie Edison, Chief Growth Officer, WNBA, said, “The WNBA is thrilled to partner with Discount Tire and Continental. This collaboration represents an exciting opportunity to join forces with a brand that shares our commitment to excellence and empowering communities. Together, we will drive the game forward, while promoting inclusivity, safety and innovation.”
Dean Muglia, Chief Executive Officer of Discount Tire, commented, “We are proud to partner with the WNBA, a dynamic collaboration that celebrates strength, perseverance and the power of teamwork. Just as the WNBA continues to amaze basketball fans, Discount Tire strives to amaze our customers by empowering them with the right tire choices based on vehicle, driving preferences and geographic location to make buying tires more inviting, easy and safe. We are excited to support the WNBA and their passionate fan base.”
Discount Tire and Continental Tire will gain media exposure as part of the agreement throughout a range of platforms, such as TV visual signage and on-court virtual advertising during WNBA national broadcasts, as well as all over the league’s official social and digital sites. The WNBA and its new partners will also work together on future advertising campaigns. Discount Tire maintains retail outlets in nine of the WNBA’s team markets and sells tyres and wheels online to all consumers in the United States.
Travis Roffler, Director of Marketing, Continental Tire the Americas, said, “We are excited to partner with Discount Tire as a sponsor of the WNBA. We’ve been a longtime supporter of college basketball so we’re pleased to add the WNBA to our partnership portfolio as well. We’re thrilled to align with Discount Tire and the WNBA, as three brands that exemplify top performance. We look forward to the competition we’ll see this season!”