The Chinese multinational technology company, vivo has partnered up with the highly anticipated 19th Asian Games Hangzhou.
In this agreement, iQOO, vivo’s subsidiary brand, has been named the official esports gaming phones for the esports competitions during the Games. The association also includes vivo recording and sharing top moments from the upcoming esteemed Asian competition through its ‘cutting-edge professional imaging technology’.
The signing ceremony of the partnership was attended by the likes of Mao Genhong, the Deputy Secretary General and Director of the Executive Office of HAGOC (Hangzhou Asian Games Organizing Committee), Xu Jianfeng, Deputy of the International Relations Department of HAGOC, Du Mengfei and Ye Hong, Deputies of the Market Development Department of HAGOC, and Jia Jingdong, the Vice President of Branding at vivo.
The forthcoming 19th Asian Games conducted in Hangzhou, China, will take place between September 23 and October 8, 2023. The competition will see a total of 45 countries and regions participating.
Mao Genhong, Deputy Secretary General and Director of the Executive Office of HAGOC (Hangzhou Asian Games Organizing Committee) said, “We are greatly looking forward to partnering with vivo on the occasion of the 100-day countdown to Hangzhou Asian Games. We believe that together with vivo’s extensive experience in sports event cooperation and its commitment to meeting users’ needs with innovative technology products, we can effectively make strong connections with people and promote this event together.”
Jia Jingdong, Vice President of Branding at vivo, commented, “The 19th Asian Games showcases the cultural and sporting charm of Hangzhou to Asia and the whole world. As the Games’ Official Exclusive Supplier of Mobile Phones and Official Esports Gaming Phones, vivo and iQOO will bring professional imaging technology and ultimate esports experience, helping promote the unity of sports and celebrating this grand occasion.”
The 19th Asian Games Hangzhou was initially scheduled to be conducted in September 2022 but due to China’s COVID scenario, the competition was postponed to September 2023.
In January 2022, Sony Pictures Networks acquired media rights to the Asian Games 2022.