The Pant Project launches new campaign featuring Rishab Pant

The campaign is all about being 'Ridiculously Comfortable' when it comes to dressing styles ranging from formal to casual.

The Pant Project, the E-tailor has launched its new campaign called ‘Ridiculously Comfortable’ featuring the Indian star cricketer Rishab Pant. The Pant Project was formed in October 2020 in India, the brand provides a full E-tailor solution for custom-made pants for men across the country.

The campaign is all about being ‘Ridiculously Comfortable’ when it comes to dressing styles ranging from formal to casual. People want an amalgamation of comfort and style in their pants and the readymade clothes available in the market fail to meet the expectations of the people.

Talking about the campaign, Dhruv Toshniwal, Founder & CEO of The Pant Project says, “Our latest campaign with Rishabh Pant has us all very excited. When it comes to dressing up every day, comfort is a must. Our brand offers premium custom-made pants that take one from casual to formal in complete comfort & effortless style. We stay away from the one-size-fits-all approach and believe that everybody type is unique. Flexibility plays a major role in clothing that is used for all-day wear, and the majority of our pants offer a generous stretch for complete comfort. We are glad to cater to customers that are willing to go the extra mile for custom-made comfort and premium quality; whether it’s to work, play, formal events, or simply while on the go!

The southpaw, who is also the brand ambassador of The Pant Project, said, “As the brand ambassador for The Pant Project, I am happy to find pants that fit me well and feel comfortable. Style and comfort can now be part of every one of my outfits and I am excited to be part of this new campaign by The Pant Project.”

The announcement of the campaign was done by The Pant Project and the left-handed batsman through their respective official social media handles.

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