India’s foremost tennis tournament, Tennis Premier League (TPL) has developed a sponsorship deal with WOL Energy Drink, which is the newest offering from Wardwizard Foods and Beverages.
WOL Energy Drink, which is positioned as the company’s flagship product, is aimed at the youth sector and is expected to create an uproar.
The brand’s commitment to engaging with its target market on a dynamic platform is evident in this partnership. The product has already made its market debut in Vadodara, Gujarat, and is currently in its first phase of growth, with a special focus on Gujarat and Maharashtra. This marks the beginning of an extensive expansion strategy.
Sheetal Bhalerao, Chairperson and Managing Director, Wardwizard Foods and Beverages, said, “Beyond this partnership, our vision for WOL Energy Drink extends into a future where we’re committed to pioneering innovations and expanding our market presence across regions. We envision WOL Energy Drink not just as an energy-boosting beverage but as a lifestyle companion for our consumers, symbolising vitality and a zestful living.
“Beyond this partnership, our vision for WOL Energy Drink extends into a future where we’re committed to pioneering innovations and expanding our market presence across regions. We envision WOL Energy Drink not just as an energy-boosting beverage but as a lifestyle companion for our consumers, symbolising vitality and a zestful living.”
The cooperation between WOL Energy Drink and the elite tennis event is an opportunity for Wardwizard Foods and Beverages to reach a wider audience by leveraging the league’s athletic environment.
Before this development, TPL also struck sponsorship associations with HealthConnect Rehab Centre, PEAK PERFORMANCE, BARZILLA and b.u.bhandari.
With 129 points from three games, Bengal Wizards lead the standings after Day 3’s play of the TPL. With 127 and 123 points, respectively, Bengaluru SG Mavericks and Gujarat Panthers are trailing the Bengal team.