The Major League Baseball (MLB) team, St. Louis Cardinals have announced a partnership extension with the American brewing company, Anheuser-Busch till 2030.
Following the extension, the American brewery brand continues to receive brand recognition via advertising on all Cardinals radio and television broadcasts.
The company’s branding will also be seen on the stadium perimeters and the club’s home stadium will continue to be known as Busch Stadium with the naming rights extension.
Additionally, a five-year renewal of Anheuser-Busch’s marketing contract with Ballpark Village, the bustling mixed-use community next to Busch Stadium, is included in the extension. This covers the rights of Anheuser-Busch to promote its many beer brands and to keep running the Budweiser Brewhouse Restaurant, Bud Deck Rooftop, and Sports & Social, a unique sports bar and social lounge.
Matt Davis, Vice President of Partnerships, Anheuser-Busch, said, “It is through our sponsorships of leagues, teams and stadiums across the county that we are able to continue our rich tradition of bringing fans closer to the sports they love. Anheuser-Busch and the Cardinals are part of the fabric of St. Louis, and this continued investment in our shared hometown is an exciting next chapter in our decades long story.”
Bill DeWitt III, President, St. Louis Cardinals, said, “We are honored to continue our partnership with Anheuser-Busch, which is such an important part of our identity as an organization. For over 70 years, Anheuser-Busch has championed the success of the Cardinals and the St. Louis community, and we are thrilled that this will continue for many more years.”