Spring Media has reached an agreement with the Ligue 1 club, Paris Saint-Germain to distribute the club’s International Programme Block (IPB) to a global audience in a multi-year deal.
The global agreement includes countries where beIN Sports does not operate.
The IPB is a weekly three-hour block that is released year-round. It brings the viewer up close and personal with the star profiles of the world’s arguably most high-profile football squad.
The plan of action will include Paris Saint-Germain matches, training and behind-the-scenes footage, press conferences, a weekly magazine, interviews and other partnership benefits such as Paris Saint-Germain All Access clips and season-long friendly matches.
In 2019, Spring Media signed with the Premier League club, Arsenal to become the exclusive global distributor of the international programming block and in-house content.
Spring Media merged with Future Sports Agency, another Stockholm-based sports marketing firm, last year. Spring Media also got backing from the investment company Helix Kapital as part of its plan to reinforce its position in the Nordic market and expand internationally.