The EFL Championship team, Portsmouth FC have inked a partnership with an award-winning family-run automotive business, Richmond Motor Group.
As part of the deal, Richmond Motor Group, in association with MG Motor UK, has been named the team’s principal partner.
During the 2024-25 season, fans will see the local business’s logo on the back of the men’s team shorts.
Sam Nobes, operations director at Richmond Motor Group, said, “I’m really proud that we have partnered with Portsmouth Football Club as the new back of the shorts sponsor. This collaboration holds special significance for us as Portsmouth FC is not just a football team, but a symbol of pride and passion for the entire city.”
Pompey’s director of sales Mark Judges, said, “It is great to welcome another local business as a principal partner of the club, as Richmond Motor Group become the new back of shorts sponsor for the men’s team. We look forward to driving increased awareness of Richmond Motor Group over the course of the season, a year in which they celebrate their 30th birthday – having launched on the great island of Portsmouth in 1995.”
Richmond Motor Group began offering MG automobiles in 2018 as part of an effort to broaden its brand portfolio and provide clients with a more economical, dependable, and modern vehicle selection.
They currently have four multi-purpose MG dealerships spread across Hampshire, Surrey, and West Sussex.
This year celebrates MG’s centennial, and the Goodwood Festival of Speed 2024 festivities will be especially memorable. The brand will display both ancient and modern vehicles, seize the main stage on the iconic Goodwood Festival of Speed central sculpture, and compete in the famed hill climb, as well as present new models and concepts.