The hospitality and entertainment company, MGM Resorts International has announced a new deal with the National Football League Players Association (NFLPA).
In this deal, the brand has been named the hospitality and strategic partner in a multiyear agreement. Both parties involved will work on content and fan experiences with current and retired National Football League (NFL) players.
Throughout the NFL season, the NFLPA and MGM Resorts will collaborate to provide prospects for visitors to interact with players and NFL alumni at Mandalay Bay’s Fan District in Las Vegas, Nevada.
Options will also be made available in conjunction with the 2023 NFL Pro Bowl Games and Super Bowl LVIII in Las Vegas, along with the 2024 NFL Draft in Detroit, Michigan.
Furthermore, active NFL players and NFL alumni will be able to sign individual ambassador contracts to promote MGM Resorts via appearances, social media posts, autographed memorabilia, and ad campaigns.
Lance Evans, MGM Resorts Senior Vice President of Sports and Sponsorships, said, “Partnering with the NFLPA is another indication of our strong commitment to the great sport of football across the US. As football’s premier events come to Las Vegas, we look forward to welcoming players and creating world-class experiences for MGM Rewards members.”