The Formula 1 team, Mercedes-AMG PETRONAS has inked a new sponsorship collaboration with the payments services provider, Nuvei.
The multi-year agreement kicks off with the 2023 Formula 1 season and will provide the Montreal-based company visibility on team apparel as well as on Lewis Hamilton and George Russell’s overalls.
Nuvei Corp offers customers and merchants payment technology solutions. Along with this, mobile payments, online payments, and in-store payments are the options proposed. North America, Europe, the Middle East, Africa, Latin America, and the Asia Pacific region make up its geographical segments.
For use in its broader marketing initiatives, Nuvei will also have accessibility to Hamilton, Russell, and other team members, such as chief executive officer and team principal Toto Wolff.
The Bahrain Grand Prix, which is held from March 3 – 5, marks the start of the 2023 Formula 1 season.