The Big Bash League (BBL) team, Melbourne Stars have announced a partnership extension with the Australian taxi services brand, 13cabs.
Following the extension, 13cabs continues to be the official presenting partner of the MCG-based team for the upcoming BBL 2023-24 season.
Stars 🤝 @13cabs https://t.co/PBbADkCqvU
— Melbourne Stars (@StarsBBL) September 7, 2023
As per the extension, on every match day, 13cabs will be visible on the club’s digital channels, as well as in radio, digital, and print media campaigns.
Olivia Barry, 13cabs Chief Operating Officer, said, “This year, as part of the partnership, we have pledged to plant a tree for every run scored at home games this season – so go Stars! Planting trees is an investment in the future, providing benefits for generations to come. Our Drivers, staff and passengers will all be cheering the Stars.”
Blair Crouch, General Manager of the Melbourne Stars, said, “Olivia and the team at 13cabs have launched a great program to align with our team green initiative and hopefully we can pile on as many runs as possible for our fans at the MCG this season. I look forward to seeing their branding across all of our match day assets and being a big part of the Stars in BBL13.”
13cabs is an Australian taxi network with a fleet of over 10,000 vehicles. 13cabs, which is part of A2B Australia, is named from their phone number (13 22 27 or “13cabs”) and operates in Sydney, Melbourne, Adelaide, Brisbane, and Newcastle. It has expanded into the Northern Territory, regional Victoria, and regional Queensland, offering a 24-hour booking service through three Australian-based call centres.