The car manufacturing company, Lexus has announced that it has become the official principal partner of the Davis Cup by Rakuten Finals 2022.
The event, which will take place in several cities, will begin with the group phase, which will be hosted from September 13 to 18 in Bologna, Glasgow, Hamburg, and Valencia. Following this, knockout matches will be held from November 22 to 27 in Malaga, Spain.
Lexus and the Davis Cup have a real bond, with both consumers and fans seeking glamorous and spellbinding experiences. The alliance with the Davis Cup commemorates a harmony between the exhilarating energy of one of the world’s greatest intriguing tennis tournaments and the exquisite sheer joy of driving an electric or hybrid Lexus model, with a strong focus on “Lexus Electrified,” the brand’s ongoing sustainability vision.
The RX Performance Hybrid, NX Plug-In Hybrid, Battery-Electric RZ, and UX Self-Charging Hybrid will feature prominently at this year’s event. The latest Generation Lexus RX will be used in games in Spain and Italy, while the Lexus RZ will be used in matches in Germany and the United Kingdom.
As part of the deal, Lexus will be in charge of transporting players and teams from the 16 nations involved to the tennis village during the tournament.
Davis Cup by Rakuten, founded in 1900, has transformed into the largest yearly premier event in the sport, with 142 nations participating in 2021. The 16 group stage teams will participate in four four-team round-robin groups. Each group’s top two teams will progress to the quarterfinals. The new Finals format calls for a nine-week rest period between the group and knockout stages. Roberto Bautista, a Lexus ambassador, will compete for the second time in the contest.
Pascal Ruch, Vice President in charge of Lexus Europe, commented, “The Davis Cup is one of the most iconic sporting competitions in the world, with a unique format across multiple European cities. Sport, and in particular tennis, is an opportunity to bring together top athletes and fans under one roof – many of whom are seeking luxury, that is personal to them and their passions. Lexus as a brand shares this affinity for incredible dedication to craft, unparalleled luxury and unmissable experiences.“
David Ferrer, Director of the Davis Cup Finals, said, “It is a great luxury to be able to count on Lexus again for the third edition of the Finals. This year’s event is being staged in a multi-site format in four countries, and Lexus is demonstrating its enormous capacity for management, service and professionalism. We are confident that, as in the past, the world’s best players and teams will be delighted with the performance Lexus will provide at the competition.”