PeepalCo’s investment app, Lemonn has unveiled a new ICC Men’s T20 World Cup 2024 advertisement campaign, ‘Zero rupaiye ka kharcha, Duniya bhar mein charcha’, which will exclusively feature on Disney+ Hotstar.
The campaign promises to take viewers on a nostalgic journey via great Bollywood masterpieces, recreated to increase brand recall and awareness.
The strategy involves establishing a strong presence on internet portals and social media platforms and forming partnerships to increase reach and awareness.
Furthermore, Lemonn will also provide investor safety suggestions during the World Cup on Disney+ Hotstar, allowing fans to make educated investment decisions. The objective is to reach millions of people and establish Lemonn as a prominent option in the financial scene.
Devam Sardana, Business Head, Lemonn, said, “This campaign marks a significant step for Lemonn as we reach a wider audience of potential investors. Cricket and Bollywood resonate deeply with Indians, and by harnessing the excitement around these two passions, we hope to reach people across the length and breadth of the country. We’ve created a simple and intuitive platform to facilitate better discovery and easy decision-making for our users.
“Our zero-brokerage and no-account opening fees are specifically aimed at first-time investors, allowing them to start their investment journey with confidence.”
Lemonn is providing all its users with a lifetime free membership and a one-year zero trading fee. The advertising will highlight this outstanding deal, focusing on newcomers to assist them in beginning their financial adventure.
The campaign, created in collaboration with the ad agency ‘Enormous’, highlights Lemonn’s strategic decision to capitalise on the popularity of the ICC Men’s T20 World Cup, assuring global brand awareness and engagement while emphasising its creative approach to make investments accessible and enticing.
Lemonn is an investing app released this year by PeepalCo, a brand house focused on wealth technology in India. The app is intended to ease the discovery and decision-making process for both novice and seasoned investors by providing simple access to equities and mutual funds