Leeds United expand sponsorship deal with BOXT

Following this deal, BOXT will become the principal partner of Leeds United from the beginning of the 2023/24 season.

The Premier League club, Leeds United have announced an expanded partnership with BOXT, an online platform that offers boilers, air conditioning, and electric vehicle chargers.

Following this deal, the brand will become the club’s principal partner from the beginning of the 2023/24 season.

BOXT, a technology business with its headquarters in Leeds, has been a devoted and respected partner of the club. BOXT, one of the UK’s fastest-growing companies, provides customers with an easy-to-use, Uber-style service for installing boilers, solar panels, electric vehicle chargers, and air conditioners, in addition to coordinating Google smart home products like thermostats, smoke alarms, home security cameras, and speakers.

In accordance with the new agreement, BOXT’s logo will be present on the front of all academy and replica shirts for both adults and juniors as well as the first team outfits of Leeds United’s men’s and women’s first teams.

Together with BOXT, Leeds United will lead brand activity by developing creative partnership activations, digital campaigns, and special offers for fans.

Andy Kerr, Chief Executive & Founder, BOXT, commented, “This is a really exciting partnership for BOXT and one we are delighted to be continuing as principal partner. We have always felt closely aligned to Leeds United and the fans. As an innovative and ambitious brand, we look forward to a successful 12 months for both the club and ourselves, as we look to expand our product offering further into solar panels and battery storage solutions.”

Mel Butler, Executive Chairman & Founder, BOXT, said, “BOXT’s concept was developed at Elland Road and it is incredibly special to see our logo on the front of the Leeds United shirt just six years later. We’ve been on an impressive journey so far and we see this partnership as a real symbol of our ambition to drive the business forward internationally.”

Paul Bell, Executive Director, Leeds United, said, “We are thrilled to expand our partnership with BOXT and look forward to seeing their branding feature across all of our playing and replica kit for the new season. It’s the first time in over eight years we have been able to brand all of the replica shirts with the same partner.

“We pride ourselves on developing long-term partnerships and we’re excited to build on the special relationship we have nurtured with BOXT to help support them in accelerating their growth plans, to become the leader in the UK domestic heating market and their plans to expand internationally.”

Furthermore, BOXT is giving Leeds United supporters a unique £50 discount on all boiler and air conditioning purchases to mark the beginning of the newest relationship.

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